Twitter- iPassExam: The next wave of Google 'webinars' is here :) Great presentations for learning, check them out - http://t.co/XArjij5J May 17, 2012
- iPassExam: New Blog Post..........Ways to boost your AdWords Performance Webinar..........By Helen Brown...........http://bit.ly/JyhRsH May 17, 2012
- iPassExam: New questions added to our Search resource today :-) May 14, 2012
Category Archives: AdWords
Ways to boost your AdWords Performance Webinar
By Helen Brown This week I have watched the “Ways to Boost your AdWords Performance” webinar by Google and I would like to share the information and tips that were discussed – The Importance of Optimisation Optimisation is the process … Continue
Posted in AdWords, Google, Search, Webinar
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MCC and Multiple Account Management – Webinar
By Helen Brown With an ever increasing number of people choosing to market their businesses with AdWords, account managers are busier than ever! After watching the MCC and multiple account management presentation from Google, here is some basic information and … Continue
Think Mobile – Websites Webinar
By Helen Brown This week I have attended the Google Mobile friendly website webinar. It was very informative and I would like to share my findings with you. With 42% of mobile users in the UK owning a smart phone, … Continue
Display Ad Builder and New Suggested Image Ads Feature
By Helen Brown If you wish to market your business with ads that use images and/or video, using the Display network is a great way to get your advertising message across and gain users attention. Not all of us however … Continue
Dynamic Search Ads
By Helen Brown We are all so busy, life can be a never ending list of things to do……… running your own business can be very rewarding but it can also be tough to stay on top of. Keeping your … Continue
Click to call links update
By Helen Brown Anyone working with AdWords will be no stranger to Google reviewing and rolling out changes/improvements to various aspects of AdWords features, and recently they have addressed the issue of usability with mobile ads in mind. Whether you … Continue
Getting your business on Google+ webinar
By Helen Brown This week I have watched the ‘Getting your business on Google+’ webinar. I know I have already written about Google+, but further to my post “Google+, the grown up social network” and also “the +1 button webinar … Continue
CPA Bidding Option – The Conversion Optimizer
By Helen Brown When setting bids within our AdWords accounts, we have the option to choose cost-per-click (CPC) bidding, cost-per-thousand impression (CPM) bidding and also cost per acquisition bidding (CPA). Whilst we are all familiar with CPC and CPM bidding, … Continue
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YouTube and Video Opportunities webinar
By Helen Brown This week I have attended the “YouTube and Video Advertising” webinar. I found this webinar very informative and clear in explaining how it all works and I would like to share my findings with you. The first … Continue
Understanding AdWords reports
By Helen Brown An essential part of the learning process when studying for your exam is application of the learning material. As discussed in previous posts, it is the true way of comprehending how it all works, from budgets to … Continue
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