Category Archives: AdWords

Your Ad Copy – Make It Shine With These 7 Simple Tips!

Posted on April 26, 2013 by Helen Brown

Tweet By Helen Brown It’s very common sense practice to regularly review your account to ensure that all is well. We all know that performance monitoring is essential! At the same time, I think it can be easy to become … Continue →

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The Bing Ads Platform – A Committed Contender In PPC

Posted on April 5, 2013 by Helen Brown

Tweet By Helen Brown PPC is such a vital and important aspect of internet marketing, and there are a number of platforms to choose from. We all know Google is a strong leader in the popularity and usage stakes. Bing … Continue →

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Improved iPassExam functionality for users who study on the move!

Posted on March 28, 2013 by Helen Brown

Tweet By Helen Brown   A very hot topic at the moment within the AdWords advertising community is how moving amongst a number of devices has become such a way of life for us. We now move between our desktops, laptops, … Continue →

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Certification Exam – Be Prepared, Changes Are Coming………….

Posted on March 12, 2013 by Helen Brown

Tweet By Helen Brown Recently there have been some big changes within the Learning material at the Google Learning Centre and the Google Certification Centre. Not that this is unusual of course, given how the interface has changed over the … Continue →

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Our Top 7 AdWords Revision Tips – Get Ready And Go For It!

Posted on March 5, 2013 by Helen Brown

Tweet By Helen Brown        Exam success, in my opinion can be put down to one thing and one thing only………..thorough preparation. Putting in the time and effort will truly pay off when you know that you have studied and you … Continue →

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How iPassExam.com is used at White Shark Media to Pass with Outstanding Scores

Posted on March 1, 2013 by Helen Brown

Tweet By Alexandra Hermida Alexandra is a Paid Search Account Executive in White Shark Media specialized in Local Search campaigns, and manages PPC accounts on a daily basis for North American advertisers. Follow @whitesharkmedia for more insights to AdWords or … Continue →

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Enhanced Campaigns are coming!

Posted on February 26, 2013 by Helen Brown

Tweet By Helen Brown Any advertiser who wanted to target a variety of devices or locations with their AdWords advertising would have needed to create separate campaigns to exercise effective management for the different bids and settings previously. In an … Continue →

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Is Remarketing a ‘Nuisance’ or ‘Intrusive’? What Do You Think?

Posted on February 8, 2013 by Helen Brown

Tweet By Helen Brown Advertising your products and services is the definitive way of getting your message out there, ‘shouting loud’ about unique selling points and offers is what makes sellers stand out from the competition after all. But exactly … Continue →

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Discounts on Resource Prices? Yes Please!

Posted on January 30, 2013 by Helen Brown

Tweet By Helen Brown We all like to save a little bit of our hard earned cash where we can! So we’ve introduced some new discount tools into our checkout process. Users of Facebook and Twitter have the option to … Continue →

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AdWords Exam Revision v’s Learning Centre Structure

Posted on January 21, 2013 by Helen Brown

Tweet By Helen Brown When initially studying to pass the Google AdWords exams I really appreciated the clear clean layout of the AdWords Learning Centre. I really liked the way I could click the title of the exam and only … Continue →

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