Twitter- iPassExam: The next wave of Google 'webinars' is here :) Great presentations for learning, check them out - http://t.co/XArjij5J May 17, 2012
- iPassExam: New Blog Post..........Ways to boost your AdWords Performance Webinar..........By Helen Brown...........http://bit.ly/JyhRsH May 17, 2012
- iPassExam: New questions added to our Search resource today :-) May 14, 2012
Category Archives: Display
Display Ad Builder and New Suggested Image Ads Feature
By Helen Brown If you wish to market your business with ads that use images and/or video, using the Display network is a great way to get your advertising message across and gain users attention. Not all of us however … Continue
YouTube and Video Opportunities webinar
By Helen Brown This week I have attended the “YouTube and Video Advertising” webinar. I found this webinar very informative and clear in explaining how it all works and I would like to share my findings with you. The first … Continue
Contextual targeting by topic
By Helen Brown When using the Display network to advertise it is very important to think about how to best reach your audience, and decide the most appropriate way you can get the attention of these valuable Internet users. The … Continue
Understanding Quality Scores Webinar
By Helen Brown We are all familiar with the quality score metric in our accounts, but how well do we all understand what this means for us? How does a well (or low) performing quality score affect an account? This … Continue
Effective media planning
By Helen Brown Whether placing your business in the marketing spot light for the first time or re marketing your business to previous online visitors of your site, having a media plan is very important. How will you decide which … Continue
New Display Network Features
By Helen Brown Google have developed and released some new tools to further aid us in our account management……Hooray! I’m sure that one thing we are all thinking about when it comes to managing our accounts is how well our … Continue
Sitting exams? What do we let ourselves in for!
By Helen Brown Anyone who has passed the Google Fundamentals exam will be aware that this is more of a general exam testing a broad range of knowledge on account management………….. not that I am implying for a second that … Continue
Advanced Optimisation Techniques for the Google Display Network
By Helen Brown This week I have attended the “Advanced Optimisation Techniques for the Google Display network” webinar. I think this is an important topic for so many of us who are running Display Network campaigns………..it’s not just about setting … Continue