Category Archives: Display

Certification Exam – Be Prepared, Changes Are Coming………….

Posted on March 12, 2013 by Helen Brown

Tweet By Helen Brown Recently there have been some big changes within the Learning material at the Google Learning Centre and the Google Certification Centre. Not that this is unusual of course, given how the interface has changed over the … Continue →

Posted in AdWords, Display, Exam, Exam tips, Google, Mobile, PPC, Search | Tagged , , , , , , , , , | Leave a comment

Our Top 7 AdWords Revision Tips – Get Ready And Go For It!

Posted on March 5, 2013 by Helen Brown

Tweet By Helen Brown        Exam success, in my opinion can be put down to one thing and one thing only………..thorough preparation. Putting in the time and effort will truly pay off when you know that you have studied and you … Continue →

Posted in AdWords, Bing, Display, Exam, Exam tips, Google, PPC, Search, Webinar | Tagged , , , , , , , , , | Leave a comment

How iPassExam.com is used at White Shark Media to Pass with Outstanding Scores

Posted on March 1, 2013 by Helen Brown

Tweet By Alexandra Hermida Alexandra is a Paid Search Account Executive in White Shark Media specialized in Local Search campaigns, and manages PPC accounts on a daily basis for North American advertisers. Follow @whitesharkmedia for more insights to AdWords or … Continue →

Posted in AdWords, Bing, Display, Exam, Exam tips, Google, PPC, Search, Uncategorized, User Sories | Tagged , , , , , , , , , | Leave a comment

Enhanced Campaigns are coming!

Posted on February 26, 2013 by Helen Brown

Tweet By Helen Brown Any advertiser who wanted to target a variety of devices or locations with their AdWords advertising would have needed to create separate campaigns to exercise effective management for the different bids and settings previously. In an … Continue →

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Is Remarketing a ‘Nuisance’ or ‘Intrusive’? What Do You Think?

Posted on February 8, 2013 by Helen Brown

Tweet By Helen Brown Advertising your products and services is the definitive way of getting your message out there, ‘shouting loud’ about unique selling points and offers is what makes sellers stand out from the competition after all. But exactly … Continue →

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Discounts on Resource Prices? Yes Please!

Posted on January 30, 2013 by Helen Brown

Tweet By Helen Brown We all like to save a little bit of our hard earned cash where we can! So we’ve introduced some new discount tools into our checkout process. Users of Facebook and Twitter have the option to … Continue →

Posted in AdWords, Analytics, Bing, Display, Exam, Google, Team update, Uncategorized | Leave a comment

Display Ad Builder and New Suggested Image Ads Feature

Posted on March 2, 2012 by Helen Brown

Tweet By Helen Brown If you wish to market your business with ads that use images and/or video, using the Display network is a great way to get your advertising message across and gain users attention. Not all of us … Continue →

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YouTube and Video Opportunities webinar

Posted on December 12, 2011 by Helen Brown

Tweet By Helen Brown This week I have attended the “YouTube and Video Advertising” webinar. I found this webinar very informative and clear in explaining how it all works and I would like to share my findings with you. The … Continue →

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Contextual targeting by topic

Posted on October 14, 2011 by Helen Brown

Tweet By Helen Brown When using the Display network to advertise it is very important to think about how to best reach your audience, and decide the most appropriate way you can get the attention of these valuable Internet users. … Continue →

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Understanding Quality Scores Webinar

Posted on September 23, 2011 by Helen Brown

Tweet By Helen Brown We are all familiar with the quality score metric in our accounts, but how well do we all understand what this means for us? How does a well (or low) performing quality score affect an account? … Continue →

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