Category Archives: Search

Ways to boost your AdWords Performance Webinar

By Helen Brown This week I have watched the “Ways to Boost your AdWords Performance” webinar by Google and I would like to share the information and tips that were discussed – The Importance of Optimisation Optimisation is the process … Continue

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Dynamic Search Ads

By Helen Brown We are all so busy, life can be a never ending list of things to do……… running your own business can be very rewarding but it can also be tough to stay on top of. Keeping your … Continue

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Click to call links update

By Helen Brown Anyone working with AdWords will be no stranger to Google reviewing and rolling out changes/improvements to various aspects of AdWords features, and recently they have addressed the issue of usability with mobile ads in mind. Whether you … Continue

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Understanding Quality Scores Webinar

By Helen Brown We are all familiar with the quality score metric in our accounts, but how well do we all understand what this means for us? How does a well (or low) performing quality score affect an account? This … Continue

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Ad Extensions webinar

By Helen Brown Whilst we all know that AdWords is an extremely effective way to get our advertising message across, wouldn’t we all like more visibility? Of course we would! So, Google created ad extensions. A great way of increasing … Continue

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User Stories: Another Exam Triumph :-)

It’s a great feeling when you pass an exam. Your spirits are high and you are full of confidence! I had passed my AdWords Fundamentals exam, and that really encouraged me to want to learn more……………………… I started studying for … Continue

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