Category Archives: Webinar

Ways to boost your AdWords Performance Webinar

By Helen Brown This week I have watched the “Ways to Boost your AdWords Performance” webinar by Google and I would like to share the information and tips that were discussed – The Importance of Optimisation Optimisation is the process … Continue

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MCC and Multiple Account Management – Webinar

By Helen Brown With an ever increasing number of people choosing to market their businesses with AdWords, account managers are busier than ever! After watching the MCC and multiple account management presentation from Google, here is some basic information and … Continue

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Think Mobile – Websites Webinar

By Helen Brown This week I have attended the Google Mobile friendly website webinar. It was very informative and I would like to share my findings with you. With 42% of mobile users in the UK owning a smart phone, … Continue

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Getting your business on Google+ webinar

By Helen Brown This week I have watched the ‘Getting your business on Google+’ webinar. I know I have already written about Google+, but further to my post “Google+, the grown up social network” and also “the +1 button webinar … Continue

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YouTube and Video Opportunities webinar

By Helen Brown This week I have attended the “YouTube and Video Advertising” webinar. I found this webinar very informative and clear in explaining how it all works and I would like to share my findings with you. The first … Continue

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Contextual targeting by topic

By Helen Brown When using the Display network to advertise it is very important to think about how to best reach your audience, and decide the most appropriate way you can get the attention of these valuable Internet users. The … Continue

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Understanding Quality Scores Webinar

By Helen Brown We are all familiar with the quality score metric in our accounts, but how well do we all understand what this means for us? How does a well (or low) performing quality score affect an account? This … Continue

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Ad Extensions webinar

By Helen Brown Whilst we all know that AdWords is an extremely effective way to get our advertising message across, wouldn’t we all like more visibility? Of course we would! So, Google created ad extensions. A great way of increasing … Continue

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Conversion tracking and search funnels webinar.

by Helen Brown   This week, I’ve attended the Google Conversion tracking and search funnels webinar and I would like to share my findings with you. Conversion tracking is an extremely valuable tool that we can all use to monitor … Continue

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Effective media planning

By Helen Brown Whether placing your business in the marketing spot light for the first time or re marketing your business to previous online visitors of your site, having a media plan is very important. How will you decide which … Continue

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