We’re listening……..

By Helen Brown

As I’m sure that all of our users are aware, there is a feedback function on our site so our customers can give responses to the questions as they are answering them. Good or bad, we take this feedback seriously and all of the information sent to us whether questioning the sentence construction to the accuracy of the information is thoroughly reviewed by our team. We always notify our users when we apply a change that they have suggested, and we also get in touch to give help and guidance if we feel that the feedback is not accurate or relevant to the question. We do our best to give an appropriate level of support within our feedback system, and we are grateful that our users take the time to message us with their thoughts.

Recently when reviewing feedback there have been a few queries addressing the validity of certain questions, specifically within our Fundamentals and Search resources. I would like to take this opportunity to explain a little further how we sort through the feedback, and why we apply certain changes quickly and ‘hold out’ on others.

First of all, it is important to know a few things about the exam that you will be taking. Whether Fundamentals, Search, Display or Reporting and Analysis, all of the learning material can be found in the Google learning centre. It’s a valuable resource which is very easily accessed and extensively detailed. Our practice resource and the real Google exams are based on the material that you will find in the learning centre.  BUT! some of the information in the learning centre details certain features of the AdWords interface that are now retired. Whilst we all know that these features have been retired, it still remains. Whilst this information is still held in the learning centre by Google, it can still appear within an exam and therefore we feel that it is still important to feature in our practice resource. When we receive a piece of feedback of this nature from a user within the AdWords community, we always check with the learning centre to see if the information can still be found on the specific subject matter, and remove/edit the question (or not) dependent on our findings.

We do take note of the changes and in the interest of keeping our resources as relevant to the exam as possible we do regularly check for the changes and edit/remove questions as necessary (we regularly write and add new questions to replace the questions that become irrelevant with AdWords progress too!) Also, our team do regularly sit (and pass!) the exams ensuring that we are up to date with any exam changes and also with our knowledge. I hope that this helps to address any concern over the learning material and exam.

I would also like to take this opportunity on behalf of team iPass to express our gratitude to our users for their kind messages of thanks and for the high standard of reviews that have been submitted in recognition of the quality of the resource and the support that they have received whilst using the website. We really like to receive this positive feedback, we all work hard to maintain the standard of the site from our tech/design team who keep the servers fit and well and continue to boost new functionality to the site, to our question authors/reviewers who are working hard to keep the resources up to date and our email support team who are always at hand to help too. :-)

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