The Bing Ads Exam: Study Guide

This is a study guide to help people pass the Bing Ads exam. We cover all best practices, from preparation to taking the exam.

Preparing for the Exam

First things first: what do we need to prepare for the exam?

Signing Up for the Program

You can sit the Bing Ads exam at any point in time, and there is no minimum monthly budget requirement to take part in the program.

Studying For The Exams

The best way to prepare for the Bing Ads exam is by using the Bing Ads Training Center. Click the links to each of the categories, and the training lessons will be presented. It is important to thoroughly read all of this material, as the exams are based on it. Make sure you click all of the links within each category and thoroughly digest the information written. Make thorough notes about the different aspects of the learning material. These notes will come in handy during the exam.


You can sit the Bing Ads exam online, whenever you want. There is no scheduled exam date issued by Bing; you just sit it when you’re ready. The flexibility is very convenient. However, it’s important to remain focused with the study material. We recommend deciding on a study schedule and sticking to it.

We strongly encourage you to apply all that you learn within the Bing Ads Training Center to your Bing Ads account. Whilst the exam is based on Learning Center material, some questions will test your knowledge with certain “what if?” scenarios. Also, applying your knowledge to an account will help the information to stay fresh in your mind, further your abilities with navigation,and deepen your understanding of the inner workings of the account that are essential when taking the exam.

We also strongly encourage exam candidates to prepare using our revision questions. Our questions are written in a similar style and theme as the exam, so they can be a very useful guide of what to expect, and also of how ready you actually are to take the real test. Our questions also enable candidates to benchmark their performance, allowing users to learn about any areas of possible weakness that could be improved upon.

TIP: Don’t take the test before you are ready! There’s nothing worse than an exam fail to fill you with self-doubt!

Taking the Exams

So you’ve done all the preparation. What’s next?

Here's What You Need to Know

You can initiate the exam process by clicking the ‘Begin Exam’ button on the ‘About Accreditation’ information page. During the signup process for the exam, you will be asked to provide your Microsoft account username, and also affirm that you are managing an active Bing Ads account. The exam is free of charge.

Exam Tips

  • There is no time limit to complete the exam.
  • You can pause, restart and leave the the exam as many times as you wish.
  • You can open other screens on your computer whilst taking this exam.
  • The exam contains 100 questions.
  • The exam is multi-choice. Read the answer options thoroughly; some of them can be rather tricky!
  • You can mark any questions you are unsure of by using the ‘review later’ button. Don’t let difficult questions hinder you. Move on to another question and review any tricky ones once you have answered all those that you are sure about.
  • After clicking to submit all of your answers for marking, you will be asked to complete short survey about your thoughts of your study and exam experience.
  • The exam has a pass mark of 80%.

After the Exam

If you pass the exam on your first attempt, well done! You will be able to access your Dashboard to view and print your exam certificate. Hooray! You can opt into appearing in the Accredited Professionals directory should you wish to do so, and you will also be issued with an accredited professional badge, which you can display on your website, letterhead and stationery etc. Please note, there are terms and conditions for using the professional badge logo, and the badge is non-transferrable.

If you do not pass the exam on your first attempt, fear not! You will be allowed to resit the exam again at any point in time. Currently there is no charge for resits.

Certification Duration

The Bing Ads exam certificate will remain valid for one year, after which time you will need to retake the exam to remain certified.

Further Reading

For a list of frequently asked questions and answers about the Bing Ads Accredited Professionals Program, please see “Bing Ads - FAQ”.

To view an article from a Bing Ads exam candidate sharing information and tips about her exam experience, please see the following link:

  1. Tips for Bing Ads Certification - by Lisa Becker


We hope this article will help you prepare for, study, then promote your Bing Ads Accredited Professional status.

Good Luck!